A little-known and under-used feature of Facebook is Graph Search, a tool to help you understand your audience on a deeper level, by finding out detailed information about them and their interests. You can use this information in your strategy to attract similar people to your page by targeting posts at specific groups.īut Insights can only tell you so much. Then click on ‘People’ to learn about your audience’s gender, age, where they are from and more. You can get access to basic information about the Facebook users who currently ‘like’ your artist page on Facebook by clicking on Insights directly from your Facebook page. In turn this can help you target your posts and attract more like-minded people. Information about your current fans can help you identify exactly who is attracted to your artwork. Have you noticed how people love to share those inspirational quotes on Facebook? Why not use some quotes that inspire you as an artist and create some images in Adobe Photoshop? Posting images of your studio, sketchbook, materials, even a piece of work you’ve given up on because it just isn’t working can greatly enhance how ‘real’ you seem and get your content more widely shared. Posts that give people a glimpse into how you create your work as an artist always prove popular people love to feel party to a secret. What do your fans enjoy talking about on social media? Do a bit of research and find out this way you can post your take on a hot topic and increase your chances of being shared. Your fans are far more likely to share content that serves them in some way does it inspire, inform, educate, entertain? Always keep your fans in mind when posting. If you were posting an image of a work-in-progress for example, you might say: How do you think this piece is coming along? Let me know your thoughts and don’t forget to share. Include a call to action to increase the likelihood of your posts being shared. Invite people to share your content if you don’t ask, you don’t get. Photos are the most powerful thing you can post on Facebook this is a huge advantage for visual artists, as you probably have a ready-made collection of fantastic images. When we started including an image every time we posted to Facebook from, we noticed a dramatic increase in the amount of times our posts were shared. You can increase your chances of this content being shared and reaching more people who will potentially ‘like’ your page in many ways, but here a few to get you started: 5, Always post images You can simply type something, include a link, add a photo or video, or publish offers, events and milestones. Status updates are your main line of communication and you have a few options when creating them. Import your list in a CSV file to Facebook and anyone on it will be sent an invitation to ‘like’ your page. You can easily leverage a mailing list you have already built up via your website or just through personal contacts.
From your profile page, click ‘Update info’, then ‘Edit’ under ‘Work and Education’, type in the name of your Facebook page and a link will be placed in the sidebar of your profile encouraging friends to click through and check it out.
You can leverage your own personal profile page too by adding a link to your Facebook business page. You could also strategically share the page on other people’s timelines or privately message anyone who would be a guaranteed supporter with a link to the page inviting them to ‘like’ it. Don’t forget to actually ask people to ‘like’ it including a call to action is far more likely to instigate action on the part of whoever reads it.
You can do this by clicking the ‘Share’ button directly underneath your cover photo. The easiest way to do this is to share the page on your own personal timeline. If you already have a personal profile on Facebook, the best way to start building an audience is to invite your ‘friends’ to ‘like’ your page. Turn your friends into fans 1, Share your Facebook fan page
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